Agentic AI eliminates bottlenecks in content supply chains
AI creates impact when embedded with full context across creative, rights, and distribution workflows, using process orchestration to align teams and tools into scalable, intelligent automation.
We now deliver hundreds of thousands of digital orders per day with Camunda, without any problems with scalability. The orders add up to several hundred terabytes of digital content per month. Camunda was absolutely the right choice for us.
Trusted by leading media and entertainment companies
$120B
projected AI-driven revenue for media and entertainment by 2032
Source: World Economic Forum
44%
of media companies say fragmented workflows are their biggest barrier to AI-driven content operations at scale
Source: McKinsey
25% reduction
in content production costs achieved by media companies that have successfully implemented AI-driven workflow automation
Source: Deloitte
Put AI in the director's chair
Media companies are drowning in content pipelines held together by spreadsheets, disconnected systems, and manual reviews. Process orchestration aligns creative, rights, and distribution workflows.
Embedding AI into those orchestrated processes unlocks personalization, automation, and revenue growth at scale.
High Impact Use Cases
Administer Intellectual Property and Royalties
Track usage, verify ownership, and process payouts with AI to improve financial accuracy and prevent revenue leakage.
Deliver Targeted Digital Services
Orchestrate content delivery with AI-curated recommendations, ads, and messages across channels to increase engagement and retention.
Manage Content Development and Production
Use AI agents to tag assets, check compliance, and manage creative reviews, reducing cycle times and getting content to market faster.
Content pipelines that scale with demand
Design governed AI agents. Run multi-agent workflows. Deliver content faster without losing creative control.
Design governed AI agents
Build agents that manage rights, approvals, and content workflows within defined boundaries and with full audit trails.
Run multi-agent workflows
Coordinate multiple AI systems across DAM, CMS, and distribution platforms in end-to-end content workflows.
Transform valuable processes
Bring AI into rights management, content delivery, and audience monetization to drive revenue at scale.
Agentic BPMN: Enabling trusted orchestration in media workflows
As the global standard for visualizing processes, Business Process Model and Notation (BPMN) is the perfect way to design agent behavior for trust and autonomy. We've extended BPMN to support advanced deterministic and dynamic workflow patterns—giving media teams full visibility and control over every automated content decision.
Media and entertainment redefined
Media and entertainment is dynamic. Technology evolves at record speed and audiences switch channels faster than ever. Merely delivering great content is no longer enough.
Seamless content delivery
Manual processes and fragmented systems slow down content creation, distribution, and sales. Process orchestration enables faster content delivery by streamlining approvals, ad personalization, and distribution.
Flawless customer experience
Managing multiple platforms while maintaining exceptional user experience is complex. Process orchestration connects endpoints in a unified system, simplifying delivery to mobile, streaming, and smart TV channels.
Align business goals across departments
Creative, rights, and commercial teams often work in silos. Process orchestration provides the visibility and coordination to align goals and accelerate decisions across the entire content lifecycle.
“We scaled up Camunda to make fleet management a more automated process. Using this approach, within 6 months our team was able to eliminate a full month of maintenance labor per year for an SRE professional.”
Akhil Ahuja
SRE · LinkedIn
FORRESTER
$57.8m
in profits resulting from higher customer satisfaction
FORRESTER
408%
increase in ROI, as shown in The Total Economic Impact™ Of Camunda For Enterprises
FORRESTER
$15 million
saved in costs, thanks to process quality improvements
Major media and entertainment companies choose Camunda to address their challenges
Effortless integration
Adapt faster to emerging market trends by easily integrating new technology across the entire content supply chain—from creation to distribution.
Maximizing returns
Turn content into revenue faster. Orchestrate rights, licensing, and ad delivery with AI to reduce leakage and maximize monetization across every platform.
Customer experience
Deliver personalized, seamless experiences across streaming, broadcast, and digital channels—at scale, without manual intervention.
Best-in-class customer experiences
Discover how leading media and entertainment companies use Camunda to deliver faster content, protect revenue, and create exceptional audience experiences.
How Operative streamlines tenant onboarding and multi-tenant workflow processing for ad sales
Operative, an advertisement technology company based in New York, uses Camunda to orchestrate tenant onboarding and template-driven multi-tenant workflow processing—dramatically reducing setup times and enabling scalable operations.
Why act now: Adaptability sets you apart in the competitive media landscape
Outdated workflows and disconnected IT systems result in slow content delivery, difficulty adapting to new trends, and a failure to engage and retain your audiences.
Maximize revenue potential
Fragmented rights management and manual ad operations leave revenue on the table. Orchestration automates the processes that turn content into cash.
Cultivate customer loyalty
Audiences have endless choice. Personalized, responsive experiences—powered by orchestrated AI—are what keep them coming back.
Align business goals across departments
When creative, rights, and commercial teams operate on different systems, opportunities are missed. Orchestration provides the shared foundation for aligned execution.
“The customer experience increased dramatically. You cannot measure that in euros or dollars, but it has an impact that management sees.”
Enterprise Architect · Media Company (Forrester TEI Study)
Resources to increase organization-wide productivity
Build Your Tech Stack
Which hyperautomation tools should be in your media tech stack? The complete guide.
Access guideUnderstand Microservices
Learn how to overcome microservices challenges in complex media technology environments.
Read nowCamunda Compared to Alternatives
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